Archive for August 1st, 2008

Nike: What Joe Knows

Friday, August 1st, 2008

Fourth episode in Nike’s “What the Pros Know” series. After What Ruud Knows, What Wayne Knows, and What William Knows, it’s Chelsea and England winger Joe Cole‘s turn to dispel wisdom. And indeed wisdom it is, because this episode is by far the best of the series yet. It may seem as simple advice but as Joe says, “those that maintain their focus on improving and practicing usually go a long way”. Put it into action lads!

In the words of Nike themselves: “A player can have the best box of tricks on the field, but he needs to be in the right position to spring them. See what England midfielder Joe Cole had to say about creating space for a piece of game-turning brilliance, committed training and beating defenders“.

High rez version here.