Comments on: France Hearts Nike for €320m: Les Bleus Ditch Adidas and Get New Sponsorship Deal

By: jim james

jim james — Wed, 30 Apr 2008 19:00:16 +0000

How can any Federation say no to a deal like this? There’s always a price at which loyalty and tradition are thrown into the wind. €42.6m a year is really hard to say no to, especially if the offer is coming from a company that is a top brand with great product and a commitment to the sport

i think the German national team was actually offered a better deal that that from Nike but they turned it down as they wanted to maintain the relationship with Adidas which is a German company

By: Marco Pantanella

Marco Pantanella — Thu, 28 Feb 2008 23:00:35 +0000

You’re preaching to the choir Pedro. What you just mentioned is exactly what Fabrice Ducceschi was referring to: the ‘notoriety battle’ with Adidas.

And as far as the deal as a whole is concerned, obviously it’s an advantageous operation for both parties involved: FFF get a sh**load of money out of it, Nike gets a huge image boost in the hexagon.

By: Pedro

Pedro — Thu, 28 Feb 2008 17:59:36 +0000

How can any Federation say no to a deal like this? There’s always a price at which loyalty and tradition are thrown into the wind. €42.6m a year is really hard to say no to, especially if the offer is coming from a company that is a top brand with great product and a commitment to the sport.

Don’t you think adidas had a “right to match” clause in its existing deal? No doubt about it, but they couldn’t justify the expenditure. This is typical Nike buying into a sport with the goal of entrenching its brand into the psyche of the French consumer to grow its overall business in that country. This isn’t just about FFF jerseys, cleats and balls, it’s about brand building – starting with jerseys and cleats and hoping that the consumers in France end up also believing in and buying Nike basketball shoes, workout apparel, tennis gear, etc.

By: Daily Dose 2.23.08 - Daily Dose - The Offside - Soccer News and Opinion from leagues around the world

Sat, 23 Feb 2008 23:38:57 +0000

[...] Nike throws euros at France. France bites. (mCalcio) [...]

By: iqnadirshah

iqnadirshah — Sat, 23 Feb 2008 18:00:52 +0000

I buy only fake jerseys. These sort of news just compels me to do more of the same………..

By: Jake

Jake — Sat, 23 Feb 2008 07:19:11 +0000

You can say what you want about Ligue 1 soccer and the level of play in France, even boring 0-0 draws are quite expensive in the end.

Ouch. So true though.

By: Susan Kishner

Susan Kishner — Fri, 22 Feb 2008 23:52:58 +0000

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Susan Kishner